Setting the Record Straight:
NewBridge’s Commitment to Community
Recently, a story in The Capital Times raised concerns about NewBridge’s services for Black older adults in Madison. While we respect the role of the media in highlighting community issues, the article did not fully reflect our commitment to serving all older adults equitably.
NewBridge has long been dedicated to providing culturally relevant programming and essential services for Black, Hispanic, and all older adults in our community. We recognize that there is always room for growth, and we are actively working to expand outreach, improve communication, and ensure fair access to programs and resources.
We want to be clear that any suggestion that NewBridge favors one group over another is not reflective of our mission or values. Our goal has been to create inclusive, welcoming programs for all older adults, and we do not believe in pitting communities against each other. Instead, we focus on listening, learning, and evolving to better serve everyone in a fair and equitable manner.
For further inquiries or to discuss concerns, please contact:
Jim Krueger
Executive Director
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Imagine a world where every older adult is well fed, has a place to live, has access to affordable health care, and does not live in isolation.
On January 1, 2019, NewBridge officially came into existence as a non-profit organization serving older adults in Madison and Monona. While a new organization, we have a long history of service. Each of the Senior Coalitions has provided service for over 45 years. Our mission is to provide older adults a bridge to successful aging. To ensure longer, healthier, and safer independent lives, NewBridge provides a variety of services and activities for older adults.
All Are Welcome
NewBridge is a LGBTQ+ friendly organization. We aim to create an environment that is supportive, respectful, and non-judgmental. The LGBTQ+ community deserves freedom without exception, liberation without exception, joy without exception, and pride without exception.
Our Dedication to DEI
NewBridge will actively promote antiracism in our organization and our community to reduce racial and socioeconomic disparities through our daily work with older adults.
(608) 512-0000
NORTH Office
1625 Northport Dr, Madison, WI 53704
West Office
5724 Raymond Rd, Madison, WI 53711
East/Monona Office
5700 Pheasant Hill Rd. Monona, WI 53716
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Ending Isolation Madison is a citywide initiative dedicated to addressing social isolation among older adults. With the support of a newly awarded grant, we are building a coalition to raise awareness and develop impactful programs that foster connection, support, and education. Together, we are working to ensure that every older adult in Madison feels seen, valued, and connected to their community.