Our History

 It all began in 1965 when the Older Americans Act was passed for senior programs. The Coalitions were created through the efforts of the Madison Urban Ministry, neighborhood church groups and concerned citizens, the Dane County Commission on Aging, and the City of Madison. The Madison Seniors Coalitions evolved to coordinate efforts among the sponsoring groups, prevent duplication of efforts, and seek ways to fill gaps in needed services for seniors. The Coalitions goal then and now is to enhance the ability of seniors to retain independent lives.

Initial funding was granted to the Coalitions for senior outreach and nutrition sites. The meals sites were the heart of the Coalitions and a primary vehicle for sharing information on senior programs and services. As the number and needs of isolated seniors grew so did the staff and the need for additional locations. Seniors began requesting help with chores, filling out benefit applications and getting transportation to medical appointments. The Coalitions began offering more services, including case management, cultural diversity programs and the Home Chore Program.

The West Madison Senior Coalition was started with the help of churches, community organizations, Madison Urban Ministry, and others who shared a common concern for older adults. The first office was located in rooms provided by Midvale Community Lutheran Church on Tokay Boulevard. 

The South Madison Coalition of the Elderly was led by Rev. Don Rudrud and Ms. Verna Pigorsch, who signed the original articles of incorporation. The first office was located at the newly built Romnes Senior Apartments on Olin Avenue. 

The North/Eastside Senior Coalition was led by Rev. Gerhardt Hillmer, along with Arnold and Sylvia Foss, who signed the Articles of Incorporation that established the Near East Side Coalition of Older Adults in Madison. The first office was located at Immanuel Lutheran Church on Spaight Street.  

The East/Madison Monona Coalition began when a group of neighborhood church leaders and older adults organized themselves to coordinate activities available for local older adults. 


Other NEWBRIDGE Programs

Nutrition Program

Nutritious daytime meals are offered at various locations throughout the Madison and Monona area, Monday-Friday. The meal is well balanced and appealing for older adults who don’t enjoy cooking or eating alone. Meals and transportation require a reservation.

Home Chore Program

Home Chore Program that connects volunteers to older adults who need assistance with household chores so they can remain in their homes.

Cultural Diversity Program

The primary goal for the cultural diversity program is to reduce isolation for African American and Latinx older adults.

Activities for Older Adults

We provide a broad range of opportunities for learning, socializing, volunteer work and community involvement. The activities take place in different neighborhood centers, libraries, and churches across Madison and Monona. 

Foot Care Clinics

NewBridge is partnering with Nail Technicians Gail Owens and Susan Hasey to provide foot care for $20. Please bring two towels.
Call (608) 512-0000 to make an appointment.

Loan Closet Program

The East Madison/Monona location has a loan closet with items such as walker, raised toilet seats, commodes, crutches and more.

South Madison
128 E Olin Avenue, #110
Madison, WI 53713
(608) 512-0000


East Madison/Monona
4142 Monona Drive
Madison, WI 53716
(608) 512-0000


North Madison
1625 Northport Drive, #125
Madison, WI 53704
(608) 512-0000


West Madison
5724 Raymond Road
Madison, WI 53711
(608) 512-0000