Our History


On January 1, 2019, NewBridge officially came into existence as a non-profit organization serving older adults in Madison and Monona. While a new organization, it has a long history of service. Each of the Senior Coalitions has provided service for over 40 years.

To ensure longer, safer and healthier independent lives, NewBridge provides a variety of services for older adults. NewBridge services include:

Case Management that connects social workers to seniors who need assistance accessing resources such as food, transportation, affordable housing, energy assistance and benefits.

Senior Meals that provide nutritious meals to seniors throughout Madison and Monona.

Home Chore Program that connects volunteers to seniors who need assistance with household chores so they can remain in their homes.

By merging into one agency, NewBridge will integrate these core programs to provide high quality service citywide with reduced wait times. In addition, NewBridge will expand current programs serving a portion of the city to the whole city of Madison and Monona. Moving forward, NewBridge will have the infrastructure in place to develop new programs to respond to new issues affecting older adults.  

Marcia Hendrickson, Executive Director


Other NEWBRIDGE Services

Nutrition Program

Nutritious daytime meals are offered at thirteen locations throughout the Madison and Monona area, Monday-Friday. The meal is well balanced and appealing for seniors who don’t enjoy cooking or eating alone. Meals and transportation require a reservation.

Home Chore Program

Home Chore Program that connects volunteers to seniors who need assistance with household chores so they can remain in their homes.

Cultural Diversity Program

The primary goal for the cultural diversity program is to reduce isolation for African American older adults.


We provide a broad range of opportunities for learning, socializing, volunteer work and community involvement. The activities take place in different neighborhood centers, libraries, and churches across Madison and Monona. 

Foot Care Clinics

NewBridge is partnering with Nail Technicians Gail Owens and Susan Hasey to provide foot care for $20. Please bring two towels. Call (608) 512-0000 to make an appointment.

Loan Program

The East Madison/Monona location has a loan closet with items such as walker, raised toilet seats, commodes, crutches and more.

No event found!

South Madison
128 E Olin Avenue, #110
Madison, WI 53713
(608) 512-0000


East Madison/Monona
4142 Monona Drive
Madison, WI 53716
(608) 512-0000


North Madison
1625 Northport Drive, #125
Madison, WI 53704
(608) 512-0000


West Madison
5724 Raymond Road
Madison, WI 53711
(608) 512-0000